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DMA advises on Data Subject Access Requests

New guidance from the Data and Marketing Association (DMA) includes:

  • Advice to address concerns surrounding DSARs
  • Suggestions on how to respond to DSARs in a way that can provide a better customer experience
  • Templates to help organisations manage and respond to DSARs in a consistent and professional manner
  • Case studies highlighting how leading brands are currently managing DSARs.

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