Individually, many of us use data to track our progress – from fitness gains to home energy consumption; we watch information about our lives and use it to inform our activities. On a larger scale, numerous organisations have made significant investments in data analytics capabilities, and at a state level, a vast quantity of information about populations is used to direct public policy. It is not unreasonable, therefore, to assume that a return to “normality” in the context of Covid-19 will follow a similar pattern, with individuals, commercial entities and the public sector processing a wide variety of data to help make a range of decisions.