IKEA invests in data ethics

The Swedish-founded multinational corporation that pioneered the idea of selling affordable furniture is now a front-runner in adopting data ethics. By Laura Linkomies.

In the next few months, IKEA aims to develop its systems so that the customer digital experience can be seen through the lenses of data ethics, and have ethical data processing at the core of its functions.

From April this year, IKEA customers in several markets will be able personalise the feed they receive from the company. In the first instance, the changes will apply to France, the Netherlands, the UK, Ireland, Spain and Canada, and the second phase will extend the programme to Sweden, Japan, the United States and China. IKEA’s current privacy policy is reasonably long, as is typically the case with any large organisation with many different data collection points. The company identified the problem with customers not having the patience to read it, or indeed be able to understand the legal language.

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