In its reflections on the generative AI consultation series it undertook last year, the ICO has (understandably) put a heavy focus on transparency in respect of AI.

In practice, it can be difficult to explain AI (generative or otherwise) in a meaningful way when the technology being deployed is complex, interactions with users or customers are brief and information is often having to be displayed on a mobile phone screen. So how do you ensure you provide individuals with the information they need when deploying AI in such a technically complex area? In the sections below we explore some of the practical steps that we have found useful when supporting our clients grappling with explaining AI tools.