In 2012, the American software engineer and entrepreneur Marc Andreessen predicted that the rise of the Internet would put jobs in two categories: people who tell computers what to do, and people who are told what to do by computers. With that prediction continuing to prove correct, I wonder whether there is a similar prognostication to be made on the ubiquity of artificial intelligence (AI). The recent ChatGPT(1) phenomenon is merely the latest in a steady stream of new uses for AI – from selfie apps and insurance models, to robotic surgery and public transport security. Unsurprisingly, given the use of personal data in many of these applications, AI is a growing area of focus for data protection regulators and ­practitioners alike.