More than a decade ago Facebook founder Mark Zuckerberg said that privacy was no longer the “social norm” meaning privacy would be dead and forgotten. Was he right? Is privacy truly buried? Before even asking if under 25s care about privacy, we should be asking how they interpret privacy.

Google’s definition of privacy is the state of being free from the public eye, meaning not being observed or disturbed by other people. The under 25s can perceive privacy as keeping things hidden from the public, meaning not sharing or posting. Caring about it or not, privacy is (still) an essential protected element of a person’s life hence why it is included in the charter of the European Convention on Human Rights(1).