AI, biometrics, advertising, and more: How the ICO is responding to technological challenges

Asher Dresner of reports on the ICO’s recent work in tech, including protecting children’s privacy and plans for allowing cookie consent in browser settings.

At PL&B’s 2022 Conference, Stephen Bonner, the ICO’s Executive Director of Regulatory Futures and Innovation, offered a summary of areas in which the Office has influenced change. His session covered the Children’s Code, online advertising proposals, online consent in the G7, safety and privacy online, artificial intelligence (AI), innovation, and biometrics.

Children’s Code

The Children’s Code, in force since 2 September 2021(1), is a code of practice for online services written by the ICO. It contains 15 standards to protect children online and aid compliance with data protection law, and is intended for makers of apps, games, connected toys and devices, and news services, amongst others. Among other things, the code specifies that:

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