Data analytics methods should address consumer privacy

Data analytics can be used to make better decisions faster. But all too often individuals’ privacy is at stake. The global DPA conference explored the issues. By Laura Linkomies.

The Global DPA Privacy Assembly convened online in October 2021 and adopted several resolutions. Organised by Mexico’s Data Protection Authority, the conference was attended virtually by 90 DPA members and observers from around the world, whereas the closed part of the conference was attended by 130 of them.

The sessions explored issues such as scope and limits to Artificial Intelligence, compliance challenges for data protection officers, the status of Council of Europe Convention 108+, international transfers, data ethics, privacy in the pandemic and much more.

The following is an account of a session on Data Analytics and considerations for users. The session, moderated by the UK ICO’s Deputy Commissioner Steve Wood, explored how to manage risks associated with the use of data analytics. Speakers included Eduardo Ustaran, Global Co-Head at Hogan Lovells Privacy and Cybersecurity; Daniel Leufer, Europe Policy Analyst at Access Now; David Banisar, Senior Legal Counsel at ARTICLE 19; Lucie Audibert, Legal Officer at Privacy International; Caitlin Fennessy, VP & Chief Knowledge Officer at IAPP; and Ed Britan, Vice President, Associate General Counsel, Head of Global Privacy at Salesforce.

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