Driving data equity: Data sharing in the automotive sector

The EU Data Act has signalled a shift toward structured data access and reuse within the EU. The automotive industry is an example of data sharing resulting in innovation, but with consumers in mind. By PL&B's Maisie Robinson.

Data sharing is increasingly integral to multiple sectors, with the digital economy representing a substantial proportion of global GDP,(1) and cross-border data flows contributing trillions to economic activity.(2) Data is no longer merely an input; it is infrastructure.

Despite these developments, equitable distribution of the ­economic value generated by personal and connected-device data between stakeholders remains underdeveloped.

Personal and connected device data generate measurable economic value. Under current architecture, this value is largely captured upstream by manufacturers, whilst individual consumers remain downstream recipients of services rather than participants in the monetisation chain.

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