Sanctions! Surveillance! Insurrection! Oh my! Adtech just got even more complicated

Abigail Dubiniecki, Freelance Data Privacy Lawyer, argues that less data is more.

Data Protection Authorities (DPAs) and privacy advocates have long warned of myriad risks that tracking-based ads(1) pose to people’s privacy, with some DPAs explicitly requiring a Data Protection Impact Assessment (DPIA) to assess and mitigate risks,(2) while advocates like Dr. Johnny Ryan refer to Real-Time Bidding (RTB) as the “biggest data breach ever recorded.”(3) Yet sluggish enforcement coupled with the alluring promise of hyper-targeted advertising have made it difficult for DPOs to convince their companies to seek less privacy-invasive and data-hungry alternatives.(4) Recent developments may change this.

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