Newly re-appointed European Competition Commissioner Margrethe Vestager has signalled that she may introduce broader rules to specifically cover tech companies and their use of data, “to make sure that the way companies collect and use data doesn’t harm the fundamental values of our society,” not just more enforcement of existing rules(1). Vestager’s approach is part of global moves toward tighter regulation of digital platforms(2), such as Facebook, Google, Amazon and others. The Australian Competition and Consumer Commission (ACCC), and to some extent the Australian government, have taken a prominent early position in these global developments.