Shining a bright light on dark patterns

03 February 2022



Webinar on how organisations use design to steer users towards particular decisions


Recorded: Thursday 3 February 2022
Duration: 90 mins
Location: Online
CPE Credits: 1

Traditionally, “Dark Patterns” was a term of art for designers. But consumer organizations have used this term to criticize many companies of deploying obfuscated and malicious user interface experiences. The Norwegian Consumer Council’s work brought the concept to wider attention from regulators and privacy activists. Use of the term has broadened, with a range of different definitions and an expanding body of academic work enlarging knowledge.

In this event, a panel of academics, practitioners and civil society members will discuss approaches to the definition, as well as how to eliminate the use of practices which could be considered dark patterns.

  • What are the concretely identifiable elements that allow us to identify something as a dark pattern?
  • What are the consequences of these practices for users’ privacy and data protection in particular?
  • What is a dark pattern vs. what is just bad design?
  • How might we make responding to dark patterns precise, tractable, and practicable for practitioners, including designers, product managers and engineers?


  • Dr Jennifer King, Privacy and Data Policy Fellow, Stanford Institute for Human-Centered Artificial Intelligence


  • Dr Dan Hayden, Director, Data Strategy, Meta
    He is co-lead of TTC Labs - a co-creation and design lab focused on improving user experiences around personal data.
  • Jane Hunt, Senior Legal Counsel, Amadeus
  • Finn Myrstad, Head of Digital Services Section, Norwegian Consumer Council

In cooperation with: