Retaining trust as cookie rules change across the world

07 December 2021

Overview

Helping you to manage the transition from 3rd party cookies harvesting personal data to using cookies directly with your own contacts

Date: Tuesday 7 December 2021
Time: 14.00 UK - the webinar will be recorded so everyone registered for this event can watch the session on demand at any time
Duration: 60 mins
Location: Online - register for free
CPE Credits: 1

For years, businesses have relied on third-party cookies for tracking, data collection, and advertising personalization and targeting. Consumer and privacy advocates have shone a spotlight on Real Time Bidding for personal data and sensitive personal data harvested from 3rd party cookies. The regulatory response and phasing out of third-party cookies does not mean cookie banners, consent management platforms, or personalization are going away.

It does mean that businesses should begin to revamp their strategies to deliver personalized experiences and build a trusted brand. It’s time to learn how to pivot your strategy to focus on capturing first-party data and expanding your marketing-consented database, along with making privacy and trust your competitive advantage.

Key Takeaways:

  • Latest trends and developments in the marketing and privacy landscape
  • Why businesses still need to follow consent requirements as third-party cookies are phased out
  • Building a powerful strategy that focuses on first-party data capture and use
  • How to turn touchpoints into trust points and honoring consumer choices throughout the consumer journey

Speakers:

 

In cooperation with:

Registration

Please note: When you register for this free webinar, we will add your contact details to Privacy Laws & Business’ mailing list so that we can contact you about our future events, webinars and podcasts, as well as news about privacy developments worldwide. You can opt out at any time by clicking the unsubscribe link in any of our emails. More information about how Privacy Laws & Business uses personal information can be found in our Privacy Policy.

If you have any questions or issues please contact us at info@privacylaws.com or +44 (0)20 8868 9200.