Making Privacy a Business Asset: Strengthening Trust, Loyalty and Return on Investment

04 - 06 July 2005

St. John's College, Cambridge, UK


BY ATTENDING THIS CONFERENCE, you will learn how to make privacy a business asset.

You will hear from world class speakers how to use privacy to enhance your organisation’s reputation and strengthen trust, loyalty and return on investment. You will learn from models of excellence from around the world how to sustain privacy as part of your core business operations. 

Conference Programme

Conference themes will include:

  • Making privacy a business asset; avoiding brand damage and ID theft
  • How leading companies integrate privacy into their business strategies
  • Managing DP budgets for optimum results
  • Designing effective training programmes
  • Return on investment on DP projects; and minimising data law breaches
  • Privacy Impact Assessments, Identity Cards and medical records
  • Technological solutions to aid privacy/data protection compliance
  • Privacy values and legal precedents in the management of personal data
  • Marketing: data collection, short/layered privacy notices, customer loyalty
  • Building privacy into the implementation of CRM systems
  • Privacy in the workplace, E-mail and internet monitoring
  • Freedom of Information Act and its impact on business information
  • Transfers of personal data outside the European Economic Area
  • Business process outsourcing and the impact of the US Patriot Act
  • The changing regulatory landscape in Europe, North America and Asia
  • Managing potentially privacy intrusive technologies