This summer, the government commissioned a study to produce a good practice guide for business on presenting terms and conditions and privacy notices online. By Laura Linkomies.
The Behavioural Insights Team at the Department for Business, Energy and Industrial Strategy tested 18 techniques to increase engagement and understanding. The main focus was on methods that offer low-cost, practical and scalable solutions. while some of the results were to be expected, others, such as questioning the value of layered notices, were more surprising.