Texas AG’s Netflix lawsuit reflects a broader shift toward design-based privacy

The company is challenged for allegedly using addictive dark patterns. Oladoyin Olanrewaju and Danielle Dobrusin of Hunton Andrews Kurth LLP report from the US.

On 11 May 2026, the Texas Office of the Attorney General (AG) brought the evolving debate over children’s privacy and platform design into sharper focus when it filed a lawsuit against Netflix under the Texas Deceptive Trade Practices Act. The lawsuit seeks primarily to stop Netflix’s alleged unlawful collection and disclosure of user data, requires Netflix to disable autoplay by default on children’s profiles, and to award injunctive relief and civil penalties. The complaint reflects a broader shift in the children’s privacy landscape, as regulators and lawmakers look beyond traditional notice-and-consent frameworks, focusing instead on how digital products are designed and how children’s behavior is potentially influenced through those products.

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