TikTok makes ad transparency commitments to comply with EU DSA
The European Commission says that TikTok has agreed to provide advertising repositories (central locations) in which data is stored and managed to ensure full transparency around ads on its services, as required by the Digital Services Act (DSA).
TikTok will address all the concerns raised by the Commission in its investigation and preliminary findings from May 2025. These commitments include providing the full content of the advertisement as it appears in users' feeds, as well as the targeting criteria selected by advertisers, along with aggregated user data. This data will include gender, age group and Member State where the users who were reached are located.
TikTok will also introduce additional search options and filters that will allow users and researchers to find advertisements more easily.
The DSA is meant to help regulators detect scams and advertisements for illegal or age-inappropriate products. The Commission says it will carefully monitor TikTok's compliance. It is continuing to investigate how TikTok protects minors.
TikTok will, in the coming weeks, roll out its enhanced technology in Europe to further support how its moderation teams detect and remove accounts that belong to children under the age of 13.
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