Two thirds of top UK websites have taken steps to address cookie regulations

10/09/2012

According to a TRUSTe study, nearly two in three top UK websites have implemented at least some measures to address the e-Privacy Directive and its cookie clause.

TRUSTe, provider of online privacy trustmarks and services, looked at 231 UK websites. The study, published on 6 September, found that 37% had not taken any steps to comply with the Directive. Of those sites that had not yet taken any visible compliance action, 49% had a low number of third-party cookies present on their site.

Even though more than half of the sites examined had moderate to high levels of third-party trackers, only 17% had implemented robust compliance solutions combining prominent privacy notices and strong cookie controls.

Read more about TrustE and Which? privacy trustmark initiatives in the next Privacy Laws & Business UK Report. To subscribe now and benefit from PL&B's new Premium Access to Report and Events Documentation Archive, go to www.privacylaws.com

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